Business Optimization
Check out the latest news, events, and articles on business optimization. See how we help remake the workplace to outpace the competition.
Make content marketing effective: Choose the right KPIs
I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the... Read more
The Ultimate Holiday Shopper Segmentation Guide
‘Tis the time of year where we like to pause, reflect and take a moment for a good dose of humor. As customers get into the gift-giving (and spending)... Read more
Six reasons to consider marketing automation
Marketing automation has become a marketing megatrend in the past 3-5 years. Marketing automation powerhouses such as Pardot, Eloqua, Marketo, HubSpot, and Act-On have all grown substantially in a... Read more