Outcomes

Most people touch their faces two to three thousand times a day. Being conscious of the surfaces we touch—especially germy phones, computers, keypads—and of the frequency we then rub... Read more

The decision to outsource is important, difficult, and strategic. Fortunately, there are lots of great reasons to outsource Salesforce development beyond the obvious cost savings of working with a... Read more

The pandemic has shown that digital transformation is no longer an option but a necessity to sustain business in this new normal and next normal. With 98% of organizations... Read more

Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... Read more

The case for creating a global content strategy In Concentrix Catalyst’s most recent webinar, VP of Digital Experience Solutions, Brian Payne, and I demonstrated the need for organizations to... Read more

The ROI of your entire Salesforce investment hinges on the business insights that drive your team to generate more quality leads, win more deals, and delight customers with a... Read more

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... Read more

10 years ago I wrote an article for CRM Magazine on the importance of teaching your digital experience (back then website) to mirror the intuition of your most effective... Read more

As organizations make plans to reopen, they face critical decisions about how to reengage their customers. Consumers will return but for many their priorities and preferences will have changed.... Read more

A data scientist’s guide to coronavirus forecasts In part one of this two-part blog post, we looked at the issues involved in aggregating data about COVID-19. As time passes,... Read more