Outcomes

Sales organizations have been trying to ‘crack the sales code’ ever since selling became a profession. Every few years someone comes up with a new sales methodology that claims... Read more

In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations.  In my first post, I argued that the reason so many organizations... Read more

I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the... Read more

A reactive customer experience is the kind that manages customer reactions instead of customer expectations and needs. It’s an outdated approach that aims to mostly put out fires. Businesses... Read more

‘Tis the time of year where we like to pause, reflect and take a moment for a good dose of humor. As customers get into the gift-giving (and spending)... Read more

Customer journey mapping is a technique central to the CX design process.  It leverages customer insights data to develop a compelling visualization of the customer’s entire brand experience. This... Read more

There’s a business-related urban legend that’s stuck with me all these years and it goes something like this. A high-end sports car manufacturer had just released their latest high... Read more

The creation of a customer and/or partner community portal extends the rich insights provided by a CRM database to external users and is a key way to run a better... Read more

Marketing automation has become a marketing megatrend in the past 3-5 years. Marketing automation powerhouses such as Pardot, Eloqua, Marketo, HubSpot, and Act-On have all grown substantially in a... Read more

Five years ago, Robin Sloan wrote a blog post for Snarkmarket exploring the economic terms “Stock” and “Flow” within a modern marketing context. For those who didn’t suffer through... Read more