Outcomes

The case for personalization couldn’t be stronger, but many companies still struggle to find the path to their customers’ hearts. Forrester Research reports that more than two-thirds of brands today... Read more

Although many firms say customer-centricity is a top priority, far fewer actually gather the data needed to truly understand their customers. Yet, this insight is critical to building a... Read more

API Governance:  It’s Time to Rethink Governance introduced emerging governance paradigms and practices fueled by digital transformation & API adoption. This post shifts the focus to the business considerations... Read more

Cruises have a long tradition, and the industry is enjoying a resurgence. Over the last ten years, customer demand has increased by 62 percent...Read more Read more

This article was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social... Read more

Supply chain and logistics experts were hard at work managing data long before Big Data and analytics became staples in every other industry. Read more... Read more

Truth #1 – Technology governance largely deserves its tarnished reputation Truth #2 – Governance is needed more than ever and is currently being disrupted Disruption? This article will start to walk you through how... Read more

Everyone’s Uber moment lies somewhere ahead. Leaders know digital disruption is an implicit burning platform in every business. Your choice is whether to start leading change now—or wait for... Read more

For successful adoption of Agile across Organization, it’s important to start with one or two pilot teams. For the team to be successful in adopting Agile…Read more. Read more

Utilizing machine learning has risen to the top of many organization’s tech priorities, but there’s a lot of uncertainty about how...Read more. Read more