Author: Rebecca Lucash

Disney+, Paramount+, Discovery+, Apple TV+—each day it seems as though a new industry leader is adding a “+” to their offerings and joining the ranks of video streaming platforms.... Read more

In streaming, giving consumers a reason to stick around is critical to remaining relevant. This is true of just about any category, but particularly for the OTT world because... Read more

In past posts, we’ve covered the history of direct to consumer (DTC) sales, and made the case for why brands that sell through more traditional retail channels should go... Read more

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... Read more