Author: Concentrix Catalyst

A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip... Read more

Customer journey mapping is a technique central to the CX design process.  It leverages customer insights data to develop a compelling visualization of the customer’s entire brand experience. This... Read more

There’s a business-related urban legend that’s stuck with me all these years and it goes something like this. A high-end sports car manufacturer had just released their latest high... Read more

Web analytics tools are more robust and accessible than ever before, but there is still a customer data gap, with too much data and not enough actionable insight. As a... Read more

Most of us talk a good game about customer-centricity and using data (big or otherwise) to deliver personalized experiences that give customers what they need before they even ask.... Read more

Net Promoter Score (NPS) programs can be powerful tools for B2B firms to drive customer loyalty, growth, and profitability. Research shows improved NPS performance for B2B firms correlates strongly... Read more

Accountable Care Organizations (ACOs) including participating Providers and Payers wrestle with growing, increasingly risk diverse patient populations, and higher patient expectations for health outcomes, provider performance, and decreasing share... Read more

Oregon Health & Science University (OHSU) is a regional leader in healthcare, academic and research programs, with a digital ecosystem as sprawling as its Portland, Oregon campus. Like most... Read more

Countless companies in the energy business still count on Excel to manage their sales, service, and operations. In today’s competitive world, however, that likely leads to missed sales opportunities;... Read more

A customer journey map is a visualization of customer experiences, aligned to a sequence or process over time. At Concentrix Catalyst, we use customer journey mapping to build an... Read more