Author: Concentrix Catalyst

Common and standardized terminology delivers trusted data for trusted analytics

Most of us are familiar with the Biblical story of the Tower of Babel.  In trying to reach the heavens, a group of people began the erection of a... Read more

Data marts as a sustainability strategy

Grocery chains all across this great land stumbled upon a quirk about human nature that has led to massive profits over time.  We all have a need to be... Read more

At the intersection of DevOps and Millennials

The technology industry is no stranger to Millennials and their collaborative instincts and non-traditional workforce roles. Read how DevOps and Millennials intersect. Read more

Population health as the indicator, gaps in care as the call to action

Most of you who are in the upper half of the age demographic brackets will surely remember a time when all cars came equipped with a dashboard full of... Read more

Seven steps to successfully implement sales enablement tools

Highspot recently published reports from three leading analyst firms listing 52 companies with sales enablement technologies. Clearly, sales enablement capabilities are top of mind for many companies these days.... Read more

Getting the most out of your content marketing budget

According to a recent research study conducted at Concentrix Catalyst, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only... Read more

Customer data management challenges

With customer data spread across multiple silos and complex marketing technology stacks, it can be very difficult to get a complete picture of who your customers are, what they... Read more

Why you need customized CMS training

Getting the keys to your shiny new website and content management system (CMS) feels a bit like driving a new car off the lot. But like a new car,... Read more