Author: Brooke Bors

Traditional loyalty programs feature points, rewards, and member benefits to promote repeat purchases. But programs like these present a challenge for technology consumer goods with companies who sell devices... Read more

Cloud-based tools are the future of business. Gartner projects that in 2020 companies will spend $155.7 billion on SaaS and PaaS capabilities, and the number will grow to $209.1... Read more

Years ago, I sat in a conference room on the campus of a global technology company. The distance from one end of the room to the other was so... Read more

Technology vendors have an incredibly strong incentive to ensure their customers achieve desired outcomes when using their products and services. Customer lifetime value, retention, net-promoter, and cross-sell/upsell are all... Read more