Brick-and-mortar can’t miss out on virtual shopping assistants

Brick-and-mortar retail is getting dissed by millennials, who increasingly prefer to shop online. With millennials representing an estimated $1.4 trillion in purchasing power, brick-and-mortar retailers can’t afford to ignore their needs as e-commerce and subscription services eat into market share. In the words of Vanilla Ice, retailers need to “stop, collaborate and listen,” brick-and-mortar retail “is back with a brand-new invention.”

Check out the full article at Total Retail to learn more about how to leverage virtual shopping assistants.