AN ORIGINAL SERIES FROM CONCENTRIX CATALYST, IN PARTNERSHIP WITH ADOBE

Customers today demand a greater level of personalization. They share information with the brands they trust and expect experiences to be connected between channels. Making this work requires a connected CX ecosystem to deliver real-time insights and nudge customers towards their preferred destination.

We explore how to develop a winning customer data strategy in this episode of Born Digital, an original series from Concentrix Catalyst and Adobe. Discover the importance of understanding customers and their end-to-end journey, including:

  • How to continuously leverage what you know about each customer.
  • How to map out the data and insights needed to deliver your optimal CX.
  • How to define a data-driven blueprint to accelerate CX transformation and hyper-personalized experiences at scale.
oncentrix-Catalyst-Born-Digital-Adobe

Speakers

Annette Franz

Annette Franz

Author and Host of Born Digital

Mike Evans

Mike Evans

Principal Partner Technical Development Manager at Adobe

Marko Muellner

Marko Muellner

Head of CX Transformation at Concentrix Catalyst

Steve Carleton

Steve Carleton

Operations and Experience Leader