Vanick Group joins Concentrix Catalyst

Acquisition of Vanick Digital and its sister brands Fifty Seven Pounds & Totus bolster Concentrix Catalyst’s expertise in API Strategy, Martech stack integration and multi-channel marketing communication

(June 24, 2019) –  Concentrix Catalyst, formerly Concentrix Catalyst, today announced the acquisition of Vanick Group, a multi-faceted digital transformation business.

Vanick Group is well-known in the tech consulting industry for API strategy and services that drive digital transformation and business growth. Its Fifty Seven Pounds and Totus brands are leaders in Martech stack integration & Multi-Channel marketing communication respectively.

“APIs are the key enablers to accelerate digital transformation and unlock new digital business models for a forward-thinking enterprise. We have seen an increase in clients seeking strategic guidance in this space,” Concentrix Catalyst Co-President Vijay Ijju said. “By combining Vanick Group’s capabilities with our digital services portfolio, we cement our status as trusted advisors that define, design, and deliver APIs as products to our clients.”

Vanick Group employees based in Memphis and Nashville, Tennessee, Raleigh, North Carolina, and Hermosillo, Mexico, will join Concentrix Catalyst.  This will enable Concentrix Catalyst to expand its presence in southeastern US and build on its recent expansion into Mexico.

“Together, Concentrix Catalyst and Vanick Group will help clients to set the bar for digital transformation in their respective industries,” Lou Powell, Partner at Vanick Group, said. “We’re excited to be joining a global digital services firm that will accelerate our ability to deliver end-to-end digital transformation services for our combined clients.”

The acquisition of Vanick Group comes at a pivotal time in Concentrix Catalyst’s growth as it continues to expand and evolve to bring new capabilities to market and scale its operations while delivering technology-enabled experiences.

About Vanick Group

Vanick Group provides expertise in API strategy, custom development, multi-channel marketing communication and Martech stack integration services.  Today, with employees in Memphis, Nashville, Raleigh, and Hermosillo, it works with leading brands across the US as a trusted advisor as they embark on a complete transformation journey.