Concentrix Catalyst included in 2019 B2B marketing agencies report

Report lists Concentrix Catalyst’s top three core capabilities: customer experience design, analytics and insights and account-based marketing

(March 8, 2019) — Concentrix Catalyst, formerly Concentrix Catalyst, was recently included in Forrester Research Inc.’s B2B Marketing Agencies, North America, Q1 2019 report. Concentrix Catalyst was recognized as a large, established player in the report based on B2B-specific marketing services revenue. The Forrester report provided an overview of 39 North American service providers serving B2B marketers.

The report is intended to help CMOs understand the need to prioritize B2B marketing agency partners that can expand marketing capacity and proficiency, shape strategy and elevate content consistently. Forrester recommends utilizing agencies that enable customer obsession by incorporating data and analytics as well as martech operations into their strategy.

Forrester recognized Concentrix Catalyst as “advanced” in the data management maturity category and listed its top three core capabilities as being customer experience design, analytics, and insights, as well as account-based marketing.

“We are proud that Forrester has recognized Concentrix Catalyst in this B2B marketing agencies report,” said Kris Klein, managing partner, Concentrix Catalyst. “Catalyst is well-known for its human-centered design and analytical rigor, but it’s energy and passion that most distinguishes our firm.”

Concentrix Catalyst uses proprietary methods and tools to develop customer insights that inform end-to-end customer experience, increase customer retention and amplify customer acquisition, all of which are tied directly to business performance and profitability.

“We approach business problems differently, with a focus grounded deep in customer insights and empathy,” said Jen Winter, managing partner, Concentrix Catalyst. “We solve some of the world’s most complex business problems and deliver results by transforming experiences to build demand, drive engagement and foster loyalty.”