Make your APIs work for you API ownership has taken on new meaning following the Supreme Court ruling in Google vs. Oracle. With copyright infringement of API interfaces a thing of the past, how do companies protect their APIs' value? APIs can no longer be treated as a bunch of integrations. The real value of […]
Finding your CX north star Customer experience (CX) leaders face enormous uncertainty as we recalibrate post-COVID. With 75% of CX initiatives seeking to accelerate digital transformation, CX efforts need to elevate perspective to “journey thinking” and drive integrated roadmaps across teams and throughout the enterprise. To do journey-level enterprise CX, you’ll need the right tools, […]
With 89% of B2B executives expecting the shift toward more digital and remote go-to-market models to last beyond the pandemic, it is fair to say that B2B sales has forever changed. The new battlefield lies in the ability to enable your salesforce to deliver differentiated buyer experiences that will draw the dividing line between the winners […]
