POSTED : September 10, 2021
BY : Lou Powell
Categories: API Management & Security,Digital Engineering
How many application programming interfaces (APIs) does your company rely on? If you don’t know the answer to that question, you’re not alone. From e-commerce and loyalty programs to self-service portals and mobile apps, much of the consumer experience is stitched together with APIs. Yet business-critical APIs are often treated as system integrations or IT solutions, preventing companies from realizing their true benefits.
In a world where digital touchpoints are increasingly reliant on APIs, superior API product quality and capabilities deliver value. And it’s the businesses that take a consumer-centric approach to APIs who will succeed in the API economy.