How to succeed in the API economy
POSTED : September 10, 2021
BY : Lou Powell

How many application programming interfaces (APIs) does your company rely on? If you don’t know the answer to that question, you’re not alone. From e-commerce and loyalty programs to self-service portals and mobile apps, much of the consumer experience is stitched together with APIs. Yet business-critical APIs are often treated as system integrations or IT solutions, preventing companies from realizing their true benefits.

In a world where digital touchpoints are increasingly reliant on APIs, superior API product quality and capabilities deliver value. And it’s the businesses that take a consumer-centric approach to APIs who will succeed in the API economy.


To better position yourself for success in the API economy, learn how to become a dynamic enterprise.

About the author
Lou Powell: How to succeed in the API economyLou Powell brings a steadfast drive for innovation to his role as executive vice president of Solutions and Innovation at Concentrix Catalyst, a Google Apigee Partner that was awarded a 2019 Apigee Partner of the Year distinction. At Concentrix Catalyst, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by Concentrix Catalyst. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work.