How to succeed in the API economy
How many application programming interfaces (APIs) does your company rely on? If you don’t know the answer to that question, you’re not alone. From e-commerce and loyalty programs to self-service portals and mobile apps, much of the consumer experience is stitched together with APIs. Yet business-critical APIs are often treated as system integrations or IT solutions, preventing companies from realizing their true benefits.
In a world where digital touchpoints are increasingly reliant on APIs, superior API product quality and capabilities deliver value. And it’s the businesses that take a consumer-centric approach to APIs who will succeed in the API economy.