Emirates Airline: Enriching the lives of Emirates' globalistas

Background

Emirates is the largest airline and one of two flag carriers of the United Arab Emirates. Based in Garhoud, Dubai, the airline is a subsidiary of The Emirates Group, which is owned by the government of Dubai’s Investment Corporation of Dubai.

In 2020, Emirates became the largest international airline carrying over 15 million passengers. Emirates is also the world’s fourth-largest airline by scheduled revenue passenger-kilometers flown, and the second-largest in terms of freight ton-kilometers flown.

Challenge

Emirates Airline: Enriching the lives of Emirates' globalistas

When Emirates Airline recognized the impact that personal media was having on their customers’ travel experience and the opportunity that mobility could have on organizational objectives, Concentrix Catalyst was engaged.

Focus areas have included:

  • New products: UX/UI and native applications for iPad and iPhone, plus development for the Android app.
  • Product enhancement: Optimization of user experience for Emirates.com and native products to drive KPI’s.
  • Consultation: Project management/SCRUM coaching, setting strategic roadmaps, KPI-mapping and trend workshops.
  • Specialization: Solution architecture, WCAG AA accessibility compliance delivered by our local compliance experts and engineering teams from Sydney, Singapore and Melbourne offices.
Emirates Airline: Enriching the lives of Emirates' globalistas

Solution

Emirates Airline: Enriching the lives of Emirates' globalistas

What initially began in 2012 as a remit for a team of four to design the user experience for the Emirates App for iPad, has since expanded into a multi-tiered program of delivery across channels (mobile, web and wearables) by a high-performing team of professionals.

Today, our embedded specialists support Emirates’ digital product teams with product strategy, UX/UI design, web and app development. But it’s not only the products which are being impacted; it’s through Concentrix Catalyst’s finely-tuned processes that Emirates have found a particular value, supporting the transformation into a customer-centric travel company.

Learn more about our work in the transportation industry.

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