Enabling the Future of Selling

The selling landscape has been transformed, and buyers now prefer a connected, personalized, digital journey. While many buyers have embraced a new way of buying, some revenue teams struggle to match buyer expectations with their own sales strategy, enablement, and execution. To succeed—and enable the future of selling—organizations must now connect with buyers in a more dynamic way across digital channels.

To find out how organizations are meeting this challenge, Concentrix conducted quantitative research, surveying organizations across the globe, including the United States, United Kingdom, Germany, and Canada, and in industries such as technology, financial services, and life sciences. We uncovered how these companies are investing in enabling sales teams through digital platforms and capabilities to empower a new generation of sellers to deliver the experiences that buyers are demanding.

In this report, we dive into the research findings on how organizations are shifting priorities and investments to enable the new digital buyer journey.