POSTED : June 26, 2018
BY : Jen Winter
Categories: API Management & Security,Whitepapers
Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts that drive the most value. Account-based marketing is gaining rapid adoption as a hyper-efficient way to invest your marketing budget. So efficient, that research by Concentrix Catalyst found that 4 out of 5 B2B marketers reported higher ROI with an account-based marketing (ABM) approach. However, ABM is not a one-size-fits-all strategy, especially when it comes to large B2B enterprises.
Concentrix Catalyst’s Customer Acquisition team offers its point of view for B2B corporations considering an account-based marketing approach, with an emphasis on which scenarios make sense for ABM, as well as success factors for budget allocation and Marketing/Sales collaboration.
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Tags: ABM, B2B Marketing, CMO