Scaling globally, connecting locally
The case for creating a global content strategy
In Concentrix Catalyst’s most recent webinar, VP of Digital Experience Solutions, Brian Payne, and I demonstrated the need for organizations to adopt a viable content strategy. We walked participants through real-world examples of how leading global companies are unifying their content strategy and technology platforms to deliver consistent, clear and compelling digital experiences at scale to a worldwide audience. We touched upon lessons learned from large-scale global brands, including:
- How to create and govern a global content strategy.
- Understanding the role of technology in large-scale global environments.
- How to successfully navigate unified and decentralized publishing models.
- How to deliver more relevant and personalized experiences at the local country level.
- Tactics to streamline language management and translation.
If you missed the webinar, or would view it again, watch the video below.
For more tips on how to design a relevant and personalized customer experience, download our report The Art and Science of Customer Experiences.
About the Presenters
Derek Phillips is the Director of Content Strategy at Concentrix Catalyst. With nearly 20 years in the industry, Derek has worked across several verticals and helped build content disciplines for a variety of organizations. Derek has also taught foundational and advanced Content Strategy courses at Portland State University and for several years co-managed the Content Strategy Meet-up Group in Portland, Oregon.
Brian Payne is the VP of Digital Experience Solutions at Concentrix Catalyst. With over 20 years of experience, Brian has an established track record of leading high-performing, cross-functional teams, deep expertise across a range of technologies, platforms and tools, and extensive experience architecting and implementing large-scale digital experience platforms that align strategies, teams and processes to deliver more connected customer experiences.