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Webinar recap: The incredible power of productized APIs
POSTED : January 4, 2021
BY : Elizabeth Dack

Strategies for customer-centricity

With clients like Humana, Nutrien, Wells Fargo, T-Mobile, and FedEx, Lou Powell has seen firsthand how API productization can transform a business. He also knows a hidden weakness of development teams—they often treat API creation as a standalone effort for solving an integration problem. It’s a shortsighted mentality that breeds convenient designs instead of effective, customer-centric solutions. The capability typically ends up looking a lot like your business systems rather than a good solution to your customer’s problem.

Join Lou Powell as he reframes how businesses should be looking at their API strategy. In this 30-minute webinar, he’ll share real-world examples of industry leaders who adapted their APIs to serve the customer and outline a proven path to organizational innovation. Learn how to:

  • Build APIs that solve customer problems.
  • Make self-service portals a fundamental aspect of your GTM.
  • Ensure security is layered into your systems architecture.
  • Create repeatable processes that promote API productization.



January 20, 2021
10:00 am - 10:30 am PST
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