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POSTED : February 18, 2022
BY : Julie Donovan

The North Face (TNF), known all over the world for their puffy jackets and commitment to outdoor exploration, recently redesigned, rebranded, and relaunched its XPLR Pass loyalty program.

While the brand already has a passionate customer base from the streets to mountain passes and college campuses, TNF wanted to build on a strong loyalty program foundation and set out to deliver innovative moments, rewards, and experiences that turned loyal customers into brand fanatics.

In this interactive virtual event, hear from Jodi Rausch, Managing Director at Concentrix Catalyst, and Erica Hood, Director, Global Loyalty at The North Face, as they share:

  • How TNF leveraged customer research and insights to inform a renewed loyalty vision for the brand
  • Why a “member-centered design” approach, coupled with research and insights, is critical to TNF’s innovative program design
  • Proven ways marketers can align their aspirations for brand and team with the realities of their business


About the Presenter

Jodi Rausch: The North Face Explores New Terrain with an Innovative Loyalty ProgramJodi Rausch serves as Director of Integrated Loyalty Solutions at PK. She has deep experience developing, transforming and managing differentiated loyalty programs, customer marketing activities and customer experiences driven by data, customer insights and financial rigor. She enjoys building and growing relationships with internal teams, clients and end customers to best understand their needs and exceed expectations.


March 9, 2022
1:00 pm - 2:00 pm PST
Event Category: