Born digital: Brand loyalty for the people

An original series from Concentrix Catalyst hosted by Katie Martell, in partnership with Adobe.

Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who they buy from has resulted in 75% of customers switching brand preferences. Many of these customers may be lost for good unless brands revolutionize how they think about customer loyalty and their loyalty programs.

As a Forrester recognized leader in loyalty, Concentrix Catalyst “optimizes human-centric loyalty strategies with hard-core technical skills,” transforming organizations’ focus on customers. Concentrix Catalyst has helped brands like Vans, NBA, Starbucks, and Disney to create a membership model as an enabler of deeper customer connection, driving loyalty as an outcome.

Join Concentrix Catalyst, Katie Martell of Experience TV, and Adobe, for a live, interactive broadcast, as they discuss how to reengage customers in the wake of the pandemic, including:

• Why human-centered design should be the starting point of any loyalty strategy
• How omnichannel, personalized experiences are expanding customer lifetime value
• Membership structures that enable customer touchpoints in between transactions

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