Streaming
The future of video streaming platforms
Disney+, Paramount+, Discovery+, Apple TV+—each day it seems as though a new industry leader is adding a “+” to their offerings and joining the ranks of video streaming platforms.... Read more
OTT and the frontier of digital media
Each day seems to bring with it a new streaming service—HBO Max and Peacock both launched this year, and Discovery+ is slated to launch in early 2021, to name a... Read more
Innovation interviews: The pandemic’s effect on media
Did the COVID-19 pandemic change the media and entertainment industry, or did it accelerate a trend that was already taking place? For my latest Innovation Interview, I spoke with... Read more
How to achieve consumer loyalty on demand
Digital subscription services have seen strong growth during the pandemic as stuck at home customers find themselves willing to try to new means of entertainment and brand engagement. While many of these customers will... Read more
How brands are driving personalization across streaming platforms
We all have at least one streaming service subscription we peruse on a regular basis, scrolling to find that next series to binge-watch after a long day at work.... Read more
Media interview: How to retain streaming video subscribers
As the choice of streaming services increases for consumers, media companies are asking themselves: what else can they do to build stickiness into the subscriber relationship? I recently spoke... Read more
Your free trial has expired: Improving streaming services
Fueled by Disney’s image and impressive content catalogue, Disney+ has made a huge debut. Within 6 months of launch, Disney+ reported 54.5 million subscribers. While the growth can be... Read more
SVOD wars: What telcos can learn from Disney and Netflix
When billions of people across the globe were quarantined due to COVID-19, consumers embraced subscription services of all kinds, from replenishment services and food delivery to retail boxes and... Read more