Strategy

Tagging the latest strategy related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

Customer-centric resolutions to jump-start your new year

As we head into the new year, we’d like to share with you some of our favorite ways in which you can better meet the needs of your customers.... Read more

Customer-centricity 101: Become a data company

For the past 20 years I’ve been a student of digital business and marketing. I’ve very purposely spent my career focused on digital transformation from as many different perspectives... Read more

Your culture = your brand: Five steps to become customer-obsessed

It’s hard to believe that it’s been four years since the “Age of the Customer” became part of our daily business vocabulary, describing the vital importance of the empowered... Read more

Customer insight in the context of your business

Although many firms say customer-centricity is a top priority, far fewer actually gather the data needed to truly understand their customers. Yet, this insight is critical to building a... Read more

How artificial intelligence is transforming B2B

Consumer-oriented companies like Amazon and Google have generated most of the artificial intelligence (AI) buzz so far. But the B2B world is now poised for transformative change as well,... Read more

Lead change by deleting status quo assumptions

Everyone’s Uber moment lies somewhere ahead. Leaders know digital disruption is an implicit burning platform in every business. Your choice is whether to start leading change now—or wait for... Read more

Moments of truth: Designing for real-life patient experiences

Imagine rushing to the hospital with a life-threatening emergency and not being able to find the information you need to get there. Imagine having your child’s life hang in... Read more

How to ask your boss for a million bucks

As more and more interactions become completely screen-based—including customer self-service and customer support—your customer’s digital experience is becoming inextricably linked with their overall perception of your business. And you know those... Read more

Selling your digital experience strategy starts with storytelling

A digital experience strategy focuses on creating new areas of value for your business and your customer. Once the strategy is created it’s natural to feel that everyone will... Read more

Managing a responsive website redesign: OHSU

Oregon Health & Science University (OHSU) is a regional leader in healthcare, academic and research programs, with a digital ecosystem as sprawling as its Portland, Oregon campus. Like most... Read more