Why you should strengthen your retail analytics strategy with multiple versions of the truth
What Snapchat can teach us about the next era of digital marketing
Navigating the social influencer landscape for effective marketing
With over 92% of global consumers trusting peer recommendations over other forms of advertising1, brands without a thoughtful and systematic approach to social influencer engagement are at a disadvantage.... Read more
Should Social Media Play a Role in your Sales Efforts?
While social media strategy and program management has traditionally been the domain of marketing and communications managers, sales leaders are increasingly using social media tools and techniques to improve... Read more