Sales Enablement

Webinar: Building relationships and closing deals with digital tools

In this 30 minute webinar, the Concentrix Catalyst Strategy team, led by Jen Winter, Head of the Technology and Software vertical, and Lisa Schlichting, Principal at Concentrix Catalyst, will... Read more

On their terms: Shifting sales tactics for millennial B2B tech buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... Read more

The death of the sales funnel

We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues... Read more

Making the case for sales enablement

Why invest in sales enablement? Sales enablement is no longer a trend. Organizations have dedicated roles focused on ensuring that sellers have the right content, tools and resources at... Read more

Building a world-class sales team

Strategies to increase your sales team’s effectiveness There are many strategies and tactics sales leaders are deploying in an effort to improve sales effectiveness. We’ve found these to be... Read more

From the executive suite: Effective sales enablement strategies

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?... Read more

Five steps to increase seller productivity in FY17

Sales leaders know that their ability to properly enable their sellers is one of the most important factors in hitting numbers. However—with the proliferation of sales enablement vendors, bloggers,... Read more

Account-based marketing: The three things that matter

Concentrix Catalyst recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying... Read more

Four ways to grow sales with Pardot marketing automation

It’s no secret that today’s buyer’s journey looks much different from years past. Buyers are in control, and they want all the information they need to make an informed... Read more

Improved Pardot lead generation

As a Salesforce consulting firm, we work closely with a variety of clients to answer a common question, “how do we improve our lead generation and nurturing?” To answer... Read more