sales and marketing alignment

Creative, engaging, and informative marketing content is critical to generate leads. But what happens when a lead engages enough to warrant a response from your sales team? If you’re... Read more

A revenue funnel can help answer one of the most critical sales and marketing questions: how do my leads become closed-won deals? A revenue funnel is not a marketing... Read more

How do you collect and store information on new leads, and existing customers and accounts? If you’re still working in spreadsheets, Outlook address books, or “premise-based”, legacy customer relationship... Read more

With an extensive background in software development, our team has long  been accustomed to the concept of “agile” development, which can be described as: Responding to change, even if... Read more

When adopting new software, organizations often fail to consider the critical importance of user training. As a result, the platform they invested in so mightily suffers from low adoption... Read more

Marketing automation has become a marketing megatrend in the past 3-5 years. Marketing automation powerhouses such as Pardot, Eloqua, Marketo, HubSpot, and Act-On have all grown substantially in a... Read more

Gaining a complete 360-degree view of your prospects and customers is essential for today’s top marketers. This is often achieved by a combination of technology systems that include CRM... Read more