sales and marketing alignment

Inside the buyer’s journey: Consideration

Your business can and will influence your target market through sales, marketing, or customer service. That’s why it’s vitally important that these customer-influencing and direct-facing individuals understand the impact... Read more

Inside the buyer’s journey: Awareness

It is critical that individuals working in sales, marketing, or any other role that interacts with customers understand the buyer’s journey. So, what does this important process look like?... Read more

Three expert Pardot tips every marketer should know

79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a matter of if you should do it, but how…... Read more

Five tips for successful sales follow-up from inbound leads

Creative, engaging, and informative marketing content is critical to generate leads. But what happens when a lead engages enough to warrant a response from your sales team? If you’re... Read more

An intro to sales pipeline reporting in Salesforce

Many companies struggle to establish pipeline reporting in Salesforce. They guess at how leads move through the buying process and lack visibility into marketing’s contribution. Using standard functionality in... Read more

How to build a revenue funnel in Salesforce

A revenue funnel can help answer one of the most critical sales and marketing questions: how do my leads become closed-won deals? A revenue funnel is not a marketing... Read more

Five reasons to adopt a cloud CRM in today’s digital climate

How do you collect and store information on new leads, and existing customers and accounts? If you’re still working in spreadsheets, Outlook address books, or “premise-based”, legacy customer relationship... Read more

How high-performing organizations are using agile marketing to grow sales

With an extensive background in software development, our team has long  been accustomed to the concept of “agile” development, which can be described as: Responding to change, even if... Read more

Ten common Pardot mistakes

When adopting new software, organizations often fail to consider the critical importance of user training. As a result, the platform they invested in so mightily suffers from low adoption... Read more

Six reasons to consider marketing automation

Marketing automation has become a marketing megatrend in the past 3-5 years. Marketing automation powerhouses such as Pardot, Eloqua, Marketo, HubSpot, and Act-On have all grown substantially in a... Read more