sales and marketing alignment

Your business can and will influence your target market through sales, marketing, or customer service. That’s why it’s vitally important that these customer-influencing and direct-facing individuals understand the impact... Read more

It is critical that individuals working in sales, marketing, or any other role that interacts with customers understand the buyer’s journey. So, what does this important process look like?... Read more

79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a matter of if you should do it, but how…... Read more

Creative, engaging, and informative marketing content is critical to generate leads. But what happens when a lead engages enough to warrant a response from your sales team? If you’re... Read more

Many companies struggle to establish pipeline reporting in Salesforce. They guess at how leads move through the buying process and lack visibility into marketing’s contribution. Using standard functionality in... Read more

A revenue funnel can help answer one of the most critical sales and marketing questions: how do my leads become closed-won deals? A revenue funnel is not a marketing... Read more

How do you collect and store information on new leads, and existing customers and accounts? If you’re still working in spreadsheets, Outlook address books, or “premise-based”, legacy customer relationship... Read more

With an extensive background in software development, our team has long  been accustomed to the concept of “agile” development, which can be described as: Responding to change, even if... Read more

When adopting new software, organizations often fail to consider the critical importance of user training. As a result, the platform they invested in so mightily suffers from low adoption... Read more

Marketing automation has become a marketing megatrend in the past 3-5 years. Marketing automation powerhouses such as Pardot, Eloqua, Marketo, HubSpot, and Act-On have all grown substantially in a... Read more