Forecasting consumer behavior in the age of big data
As brick-and-mortar stores experience increasingly trying times, the need to better predict consumer behavior has taken on new meaning. The rise of artificial intelligence (AI), machine learning and predictive analytics, along... Read more
A Market of One: Account-Based Marketing (ABM) in B2B
Megan Heuer, VP at SiriusDecisions said, “If you believe ABM success is measured only in lead volume… think again. ABM is about influence.” B2B decision-making is a group sport. ... Read more
Marco. Polo. Using Predictive Analytics and Marketing Automation to “Catch” Prospects.
Remember playing Marco Polo in the swimming pool? If you were “it” you had to close your eyes and call out “Marco.” Everyone else had to reply “Polo” making... Read more