Six tips: Leverage marketing automation in crisis communications

During the COVID-19 Pandemic, marketers all over the world were suddenly thrust into the crazy and fast-changing world of crisis management as businesses in virtually every industry were impacted... Read more

Pardot launch plan: What to expect in your first 30 days

You’ve decided to implement Pardot. Now what? In our handy Pardot launch plan, you will learn what to expect during your first 30 days using Pardot. We will walk... Read more

Introduction to revenue funnel building

Any discussion of marketing and sales funnels should begin with one question: How do my leads become closed-won deals? A revenue funnel is designed to keep you organized and... Read more

Three expert Pardot tips every marketer should know

79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a matter of if you should do it, but how…... Read more

Transforming the customer experience with Pardot marketing automation

Target the right buyers at the right time and leverage the full capabilities of Pardot! Connecting Pardot marketing automation with Salesforce enhances the customer experience from click to close.... Read more

The ultimate guide to Salesforce for the marketing trailblazer

Today’s buyer behaviors have shifted dramatically. Today’s buyer behaviors have shifted dramatically. Marketing is more in charge of the sales process than ever. But many of us aren’t prepared... Read more

Salesforce Marketing Automation: Marketing Cloud or Pardot or both?

Should I use Marketing Cloud or Pardot? This question comes up a lot from marketers and sales teams alike. Salesforce has two marketing automation offerings and each has its... Read more

Four things to consider when using Pardot’s Google Ads Connector

It’s important to know whether your Google Ads investment has an actual impact on your sales pipeline. Pardot makes this possible with the Google Ads Connector. But, before you... Read more

How to use wait times in Pardot Engagement Studio

Using wait times (previously known as “pause steps”) in Pardot Engagement Studio, you can further customize marketing workflows to your Prospect buying stages and behaviors, allowing audience members to... Read more

How to build a revenue funnel in Salesforce

A revenue funnel can help answer one of the most critical sales and marketing questions: how do my leads become closed-won deals? A revenue funnel is not a marketing... Read more