Marketing Technology

Concentrix Catalyst to lead MarTech workshop

Concentrix Catalyst is looking forward to leading a workshop at the MarTech Conference from October 1st to the 3rd in Boston. MarTech Conference is designed to help you discover,... Read more

Marketing technology as a strategic asset

Learn how leading marketing executives are approaching their technology stacks. Marketing technology can be simultaneously empowering and overwhelming. It unleashes new opportunities to create more personalized customer experiences, optimize... Read more

How leading marketing executives tackle MarTech

This article was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social... Read more

Making the right MarTech bets: An infographic

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy marketing... Read more

Marketing technology: A strategic approach to drive business value

Each day, technology makes more impact in more areas of our lives—marketing is no different. Marketing technology (MarTech) allows companies to better understand and talk with their customers. Furthermore,... Read more

Account-based marketing: The three things that matter

Concentrix Catalyst recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying... Read more

Accelerate your enterprise lead generation funnel

We hear it all the time: marketing and sales organizations are given high year-over-year growth targets with flat or reduced budgets. They are challenged to do more with less:... Read more