Loyalty Program Design

The North Face’s XPLR Pass rebrand named one of America’s best loyalty programs

The North Face’s XPLR Pass loyalty program is the cream of the crop in the retail industry. Just ask Newsweek, as they named it one of America’s Best Loyalty... Read more

Loyalty in healthcare: Creating connected membership

PK is now Concentrix Catalyst, the experience design and engineering team of Concentrix, a leading global solutions company that reimagines everything CX through strategy, talent, and technology.  We see a... Read more

The future of consumer loyalty

Even with a superior product, brands that only rely on traditional consumer loyalty programs can lose to competitors who create a superior experience. Empowered by technology, the demands of... Read more

Mine your data before you change your loyalty program

Recently, a major retailer asked Concentrix Catalyst to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful.... Read more

Rethinking loyalty for mobile

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve... Read more

Five “loyalty truths” underpinning our status as a loyalty leader

We’re excited to announce today that Lenati, now Concentrix Catalyst, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report.... Read more

A new methodology for predicting the ROI of a loyalty program

Introducing the Concentrix Catalyst Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty... Read more