Loyalty Program Design
Loyalty in healthcare: Creating connected membership
We see a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. From earning consumer trust to establishing brand relevance, technology and care models are evolving to create... Read more
The future of consumer loyalty
Even with a superior product, brands that only rely on traditional consumer loyalty programs can lose to competitors who create a superior experience. Empowered by technology, the demands of... Read more
Mine your data before you change your loyalty program
Recently, a major retailer asked Concentrix Catalyst to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful.... Read more
Rethinking loyalty for mobile
Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve... Read more
Five “loyalty truths” underpinning our status as a loyalty leader
We’re excited to announce today that Lenati, now Concentrix Catalyst, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report.... Read more
A new methodology for predicting the ROI of a loyalty program
Introducing the Concentrix Catalyst Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty... Read more