Lenati

Making the right MarTech bets: An infographic

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy marketing... Read more

Customer-centricity Q&A: Driving a top-down plan

An interview with Clay Walton-House, Customer Retention and Loyalty Lead, on customer-centricityOriginally published on Colloquy.com Many organizations have tackled customer-centricity with varying degrees of success. To effectively establish an... Read more

Macy’s needs to address relevancy to ignite brand loyalty

Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s during the past couple of years.... Read more

From the executive suite: Effective sales enablement strategies

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?... Read more

Account-based marketing: The three things that matter

Concentrix Catalyst recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying... Read more

The Ultimate Holiday Shopper Segmentation Guide

‘Tis the time of year where we like to pause, reflect and take a moment for a good dose of humor. As customers get into the gift-giving (and spending)... Read more