Three ways high-tech companies can prepare for the new era of sales

High-tech companies deal with exponential growth, new entrants, mergers, and acquisitions all the time. In order for these businesses to thrive and work towards surpassing their competitors, they need... Read more

Simple ways tech companies improve sales with Salesforce

The fast-moving tech sector is constantly dealing with exponential growth, new entrants, mergers, and acquisitions. For these businesses to thrive, they need to build a great relationship with their... Read more

Inside the buyer’s journey: Decision

At a high level, the buyer’s journey is an intricate three-part process. By understanding each stage in full detail, individuals working in sales, marketing, or other consumer-influencing roles will... Read more

Inside the buyer’s journey: Consideration

Your business can and will influence your target market through sales, marketing, or customer service. That’s why it’s vitally important that these customer-influencing and direct-facing individuals understand the impact... Read more

Inside the buyer’s journey: Awareness

It is critical that individuals working in sales, marketing, or any other role that interacts with customers understand the buyer’s journey. So, what does this important process look like?... Read more

Salesforce adoption problems and how to solve them

Salesforce has over 150,000 customers globally and is used by 83% of Fortune 500 companies. With numbers like that, it’s clear that Salesforce is the must-have business management platform.... Read more

Developing a CRM strategy that best fits your business

Customer Relationship Management (CRM) software is a system that stores information about prospects and customers related to their inquiries, quotes, purchases, contracts, service requests and more. It also allows... Read more

Three expert Pardot tips every marketer should know

79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a matter of if you should do it, but how…... Read more

A successful Salesforce implementation requires a discovery process

Discovery remains one of the most overlooked and often undervalued steps in a successful Salesforce implementation. That goes for core products like Sales Cloud, Pardot and Community Cloud, and... Read more

Eight signs it’s time to hire a Salesforce consultant

A do-it-yourself Salesforce implementation can look like a tempting opportunity to save some money. Yes, there are some organizations that successfully self-implement Salesforce, often with the help of an... Read more