Healthcare Digital Experience
Which digital front door strategy is right for patients?
The digital front door has come to represent a logical strategy for many healthcare organizations embarking on digital transformation efforts. But will your front door be disrupted before it... Read more
Consumer-centric healthcare: Reimagining care delivery for the connected consumer
Consumer choice continues to reshape healthcare with lasting impacts for the traditional model. Retailers, private equity, and non-traditional disruptors—these new economy companies excel at a consumer-centric, digitally mature, and... Read more
Loyalty in healthcare: Creating connected membership
We see a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. From earning consumer trust to establishing brand relevance, technology and care models are evolving to create... Read more
At-home triage: Tools for a virtual diagnosis
How many times have you ignored or pushed off an urgent care situation? What if you could get a virtual diagnosis at home instead of traveling to a clinic,... Read more
Designing a better telehealth experience
Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally. These are... Read more
Friday flyover: Healthcare marketing videos
Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... Read more
RPA drives virtual care adoption
Every healthcare and hospital system across the globe currently find themselves challenged by COVID-19. Consequently, value-based care and healthcare efficacy have taken a back seat to the immediate needs... Read more
4 questions that help define effective healthcare content
Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... Read more
Friday flyover: Healthcare narratives
As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at Concentrix Catalyst,... Read more
Trauma-informed marketing: An empathy framework
Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... Read more