Digital

ProKarma posts featuring the latest News, Events, Blogs and more connecting you with the latest Digital insights. Obtain valuable insights from ProKarma and our talented employees and begin optimizing your organization today.

Webinar: How to Build a Best-in-Class Loyalty Program

Between customers' ever-evolving expectations and brands adjusting to the new “normal,” marketers are faced with the challenge of navigating the best ways to respond. Agility remains essential, and taking... Read more

Healthcare personalization trends

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... Read more

On their terms: Shifting sales tactics for millennial B2B tech buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... Read more

Autonomous intelligence on the edge

Edge computing is a business opportunity borne of necessity. Data from devices connected to the internet is expected to reach 403ZB in 2018—that’s a trillion, or 10^21, gigabytes. If... Read more

From Voice of the Customer to customer health

The dreaded customer satisfaction survey Designed as a tool for organizations to test customer brand loyalty, the satisfaction survey has morphed into a completely different beast. Ironically—in the drive... Read more

The blueprint to ABM campaigns: Drive more revenue

If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them... Read more

Your culture = your brand: Five steps to become customer-obsessed

It’s hard to believe that it’s been four years since the “Age of the Customer” became part of our daily business vocabulary, describing the vital importance of the empowered... Read more

Lead change by deleting status quo assumptions

Everyone’s Uber moment lies somewhere ahead. Leaders know digital disruption is an implicit burning platform in every business. Your choice is whether to start leading change now—or wait for... Read more

From the executive suite: Effective sales enablement strategies

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?... Read more

Seven steps to successfully implement sales enablement tools

Highspot recently published reports from three leading analyst firms listing 52 companies with sales enablement technologies. Clearly, sales enablement capabilities are top of mind for many companies these days.... Read more