Don’t just optimize…humanize

For those of us focused on delivering delight, measuring and optimizing the experience is a critical step. But delight is about more than squeezing out maximum performance and conversion—it’s... Read more

Numbers are people too: Balance conversion with customer

Congratulations! You’ve been running a testing program on your website for a while now. You’ve optimized those micro-interactions, you’ve got your conversion points humming. Now what? We work with... Read more

Designing Mobile Experiences

We’re not in Kansas anymore Today’s mobile landscape is an ever-evolving jungle of devices, platforms, and standards, with competing and overlapping features and capabilities. For the customer, this means... Read more

Mapping the Customer Journey

The sheer volume of user research data that companies collect can be overwhelming. Market research, surveys, web analytics, interviews and user personas are just some of the methods our... Read more