Data
Tagging the latest data insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.
Healthcare personalization trends
Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... Read more
Getting started with spatial analytics in Alteryx
Heather Harris, Practice Director of Intelligence and Analytics at Concentrix Catalyst, Alteryx ACE and author of Citizen Gain: Citizen Data Scientists as the Catalyst for the Modern Analytics Strategy,... Read more
Recovering the manufacturing supply chain
Supply chains across the world are experiencing disruptions due to the rapid spread of COVID-19. Struggling to get their products to market, companies are dealing with shutdowns, stay-at-home policies,... Read more
Martech West and the rise of Customer Data Platform
One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... Read more
Personalization is a data problem that can be solved
Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... Read more
Build strong digital experiences with Concentrix Catalyst and Johns Hopkins
Concentrix Catalyst, the Experience Engineering firm, recaps items covered in a free webinar on January 23, 2019 (noon-1p.m. Central Time) convened by eHealthcare Strategies and featuring Concentrix Catalyst and Johns... Read more
Vision 2020 healthcare: Trends for the next decade
Technology and patients on the cusp of the next decade Over the last year, patient demand for greater personalization and easier access to healthcare has driven a shift across the entire industry. As healthcare costs skyrocket, patients are beginning to... Read more
The guide to driving impact with personalization
Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... Read more
Customer-centricity 101: Become a data company
For the past 20 years I’ve been a student of digital business and marketing. I’ve very purposely spent my career focused on digital transformation from as many different perspectives... Read more
Personalization strategy framework: Measure your business value
The case for personalization couldn’t be stronger, but many companies still struggle to find the path to their customers’ hearts. Forrester Research reports that more than two-thirds of brands today... Read more