Customer Loyalty Strategy

Raising the bar on travel loyalty programs

How travel, tourism, and hospitality must evolve loyalty programs post-pandemic Travel loyalty programs have played a critical role in the travel, tourism, and hospitality industries since the first frequent... Read more

Born digital, episode two: Patient loyalty in healthcare

AN ORIGINAL SERIES FROM Concentrix Catalyst HOSTED BY KATIE MARTELL, IN PARTNERSHIP WITH ADOBE PK is now Concentrix Catalyst, the experience design and engineering team of Concentrix, a leading global... Read more

How to achieve consumer loyalty on demand

Digital subscription services have seen strong growth during the pandemic as stuck at home customers find themselves willing to try to new means of entertainment and brand engagement. While many of these customers will... Read more

Webinar: How to Build a Best-in-Class Loyalty Program

Between customers' ever-evolving expectations and brands adjusting to the new “normal,” marketers are faced with the challenge of navigating the best ways to respond. Agility remains essential, and taking... Read more

Way of the future: An integrated approach to customer loyalty strategies

Developing a customer loyalty strategy in the modern consumer landscape presents a number of complex challenges for marketers—the marketplace is increasingly competitive, change happens at a blinding pace, and... Read more

Starbucks: Loyalty Innovation Shatters Customer Expectations of Convenience

We continue to hear about the loyalty innovation that Starbucks is making within their already best-in-class loyalty program, My Starbucks Rewards. Just in the past few months they have... Read more