The Economics of Content Marketing: ‘Stock and Flow’
Five years ago, Robin Sloan wrote a blog post for Snarkmarket exploring the economic terms “Stock” and “Flow” within a modern marketing context. For those who didn’t suffer through... Read more
You’ve Got a Content Marketing Strategy. So What’s Your Plan To Build Content With Purpose?
Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented... Read more
“Content Science” Isn’t Enough for Successful Content Strategy
Three building blocks for B2B marketers B2B marketers are learning from B2C and incorporating content marketing as a strategic lever in their marketing approach. This trend is moving fast... Read more
You can’t rush to the altar: The 3 stages of a B2B relationship
In B2B marketing, content is the currency for customer data “value exchange.” With an increased focus on privacy in recent years, the stakes have gotten higher with soaring expectations... Read more