Big Tech
On their terms: Shifting sales tactics for millennial B2B tech buyers
The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... Read more
The hidden cost using fax machines in healthcare
What if it took 3 months to get an appointment with your car mechanic? Or your bank needed to be financially incentivized to digitize your account records? What if... Read more