B2B Marketing

[Webinar] Big picture marketing performance

Join Concentrix Catalyst, Zimmer Biomet, and Alteryx as we outline how to create new marketing opportunities with data-driven decision making. Learn how new automation technologies work hand-in-hand with third-party platforms... Read more

Account-based marketing ROI research report

Does account-based marketing live up to the hype? Let ROI be the determining factor. There has been an overwhelming amount of hype around Account-Based Marketing (ABM) in the B2B... Read more

Should account-based marketing be a part of your broader marketing strategy?

A guide for B2B enterprises Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts... Read more

Five B2B marketing trends informing strategies for 2018

B2B marketing trends are constantly evolving. Today’s B2B marketer must work with a multitude of content channels and an elusive audience that prefers to interact over a screen. But,... Read more

The unique challenges of B2B CX

B2B CX presents unique challenges  While Voice of the Customer, Journey Mapping and other key techniques used by Customer Experience professionals can be equally useful in both Business to... Read more

Make content marketing effective: Choose the right KPIs – part 3

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... Read more

It’s Nothing Personal…Unless it’s Small Business

We’ve all heard the old adage “it’s just business,” but to a small business owner, it’s actually so much more. More often than not they’ve invested countless hours caring... Read more