B2B Marketing

[Webinar] Big picture marketing performance

Join Concentrix Catalyst, Zimmer Biomet, and Alteryx as we outline how to create new marketing opportunities with data-driven decision making. Learn how new automation technologies work hand-in-hand with third-party platforms... Read more

Five B2B marketing trends informing strategies for 2018

B2B marketing trends are constantly evolving. Today’s B2B marketer must work with a multitude of content channels and an elusive audience that prefers to interact over a screen. But,... Read more

Make content marketing effective: Choose the right KPIs – part 3

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... Read more