Analytics

ProKarma posts featuring the latest News, Events, Blogs and more connecting you with the latest Analytics insights. Obtain valuable insights from ProKarma and our talented employees and begin optimizing your organization today.

Big data into big business

By 2021, insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed peers. Unless you have the right foundation in place for big data success, you may... Read more

Informing better business decisions with analytics

Analytics provide insights that add operational value to any industry. In today’s global business community, the volume and complexity of customer and company data is continuously expanding. The prevalence... Read more

The user’s guide to Salesforce Field Service

With this e-book understand how implementing Field Service can benefit your business. Salesforce Field Service is your solution to develop an effective onsite management process by distributing the necessary... Read more

The real source of the retail apocalypse: Failure to innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... Read more

The habits behind a highly successful loyalty program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... Read more

Why you should strengthen your retail analytics strategy with multiple versions of the truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... Read more

Forecasting consumer behavior in the age of big data

As brick-and-mortar stores experience increasingly trying times, the need to better predict consumer behavior has taken on new meaning. The rise of artificial intelligence (AI), machine learning and predictive analytics, along... Read more

Vision 2020 retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores... Read more

Ghosts of retail past

What Sears has to tell us about customer experience While we’ve been hearing about brick-and-mortar stores being on the ropes for a decade, the number of major retailers that closed over the... Read more

Data deliverables: The importance of creating visual impact

We’ve all seen them: uninspiring, black and white reports, positively crammed full of data. If they include a PivotTable or two, consider yourself lucky. These data deliverables usually contain... Read more