Account-based marketing
Account-based marketing ROI research report
Does account-based marketing live up to the hype? Let ROI be the determining factor. There has been an overwhelming amount of hype around Account-Based Marketing (ABM) in the B2B... Read more
Pilot guide to account-based marketing for success
B2B companies are racing to implement an account-based marketing strategy, but 60% quit after just one pilot. Why? Shifting to an account-based marketing strategy can significantly increase ROI, but... Read more
What CMOs should know about account-based marketing
ABM has been the most over-used acronym in B2B marketing over the past year. Vendors in this space have been busy racing to publish content on the subject in... Read more
The blueprint to ABM campaigns: Drive more revenue
If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them... Read more
Why account-based marketing is the #1 B2B marketing trend
The to-do list is insanely long for B2B marketers. Unfortunately, one thing I have heard from a lot of my compatriots in the B2B industry is that they are... Read more
Account-based marketing: The three things that matter
Concentrix Catalyst recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying... Read more
A Market of One: Account-Based Marketing (ABM) in B2B
Megan Heuer, VP at SiriusDecisions said, “If you believe ABM success is measured only in lead volume… think again. ABM is about influence.” B2B decision-making is a group sport. ... Read more