Forrester Research features Concentrix Catalyst as convergent design firm
POSTED : August 17, 2018
BY : Concentrix Catalyst

Seattle, WA— Concentrix Catalyst, formerly Concentrix Catalyst, was recently included in Forrester Research Inc.’s Convergent Designers, North America Q2 2018 report.

Experience Design Providers are evolving, says Forrester, and the way companies hire and work with providers must change as well. Forrester divides providers into three categories; business, specialty and convergent.

“Forrester’s new guide to Selecting an Experience Design Service Provider is a valuable resource for CX pros working in companies of all sizes,” Concentrix Catalyst Partner Martin Mehalchin says, “Forrester has done the profession a service by recognizing the category of Convergent Design which focuses on the customer above all and their journey across a wide range of touchpoints.”

“We are gratified that Forrester has recognized our expertise and track record in naming Concentrix Catalyst as one of the leading convergent designers in the market.”

Concentrix Catalyst’s Digital Transformation Practice offers clients a comprehensive suite from leading digital behavioral research methodologies, including usability testing and in-field ethnographic research, to comprehensive digital product design and delivery.

“A human-centered mindset is ingrained in how we work. Concentrix Catalyst has a long history of driving business impact through holistic, customer-centric strategies — as our Digital practice evolves, we’re able to unite business and design minds to deliver innovative products and services,” Concentrix Catalyst’s Digital Experience Manager Allison Forrester says.

Recent investments in digital experience design enable the firm to integrate services that in the past would have been provided by digital agencies or specialty UX firms into Concentrix Catalyst’s overall approach to customer experience strategy design and implementation.