Customer Acquisition

Check out the latest news, events, and articles about customer acquisition. See how our end-to-end capabilities bring programs to life and center them on people, turning touchpoints into success.

Creating a unified commerce experience

Physical and online retail have been on a collision course for years. Legacy brick-and-mortar stores, like Nordstrom and Walmart, have reinvented themselves as major e-commerce players. They’ve added sophisticated... Read more

Putting the pieces together: Tips for connecting fragmented data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing... Read more

Three ways to improve sales in the manufacturing industry

How does your company stand out amongst the others? It’s a competitive playing field in the manufacturing industry, and if your sales process isn’t top of the line, you’ll... Read more

Vision 2020 retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores... Read more

Inside the buyer’s journey: Consideration

Your business can and will influence your target market through sales, marketing, or customer service. That’s why it’s vitally important that these customer-influencing and direct-facing individuals understand the impact... Read more

Price Transparency: How to Address the Paradigm Shift in Retail (Part 1)

In the kickoff to our series on the price transparency phenomenon we look at what price transparency is and why it matters and argue that the time has come... Read more

Accelerating the Sales Cycle: Focus on the Buyer’s Purchase Cycle

This is the 2nd in a series of articles we’ll be posting in the coming weeks designed to provide sales leaders with tips and best practices on how your... Read more

Measure What You Treasure: Sales KPIs

Sales leaders are held accountable for top line performance, but many are not aware of the underlying factors hampering results.  In a recent market research study conducted by PK,... Read more

Sales Cycle Acceleration: Lesson 1—Beware the Friendly Buyer

To kick off our blog for PK’s Inside Sales Optimization practice area, this is the first in a five part series of articles we’ll be posting in the coming... Read more