The client is one of the world’s largest international airlines, carrying over 56 million passengers annually.
When the client recognized the impact that personal media was having on their customers’ travel experience and the opportunity that mobility could have on organizational objectives, Concentrix Catalyst was engaged.
Focus areas have included:
- New products: UX/UI and native applications for iPad and iPhone, plus development for the Android app.
- Product enhancement: Optimization of user experience for Emirates.com and native products to drive KPI’s.
- Consultation: Project management/SCRUM coaching, setting strategic roadmaps, KPI-mapping and trend workshops.
- Specialization: Solution architecture, WCAG AA accessibility compliance delivered by our local compliance experts and engineering teams from Sydney, Singapore and Melbourne offices.
What initially began in 2012 as a remit for a team of four to design the user experience for the client app for iPad, has since expanded into a multi-tiered program of delivery across channels (mobile, web, and wearables) by a high-performing team of professionals.
Today, our embedded specialists support the client’s digital product teams with product strategy, UX/UI design, web and app development. But it’s not only the products that are being impacted; it’s through Concentrix Catalyst’s finely-tuned processes that the client has found a particular value, supporting the transformation into a customer-centric travel company.