Hilton worldwide customer strategy
CLIENT : Hilton
INDUSTRY : Retail and Consumer


Hilton has a long history of successful hotel portfolio management across 12 brands, with deep cultural expertise in hotel operations and financial management. With a rapidly shifting travel and hospitality industry landscape, however, Hilton required an enterprise-wide customer-centric lens on the business and a customer strategy to support it.


Our approach included the development of a strategic customer framework and analysis of Hilton opportunities and requirements by segment. We helped pilot and launch an operational management dashboard with an effective governance process. Within weeks, the dashboard was running and we facilitated executive-level working sessions to ensure leaders could take full advantage of this new view of the business.


As a result, we helped Hilton develop a customer strategy that enabled them to pursue new opportunities to acquire, engage and retain their most valuable customers while better integrating strategic customer initiatives across the enterprise.

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