American brewery unlocks better forecasting through a SIOP process
INDUSTRY : Retail & Consumer

Background

With more than 30 beers in its portfolio, the client is the largest American-owned brewery. The privately-owned company holds the rights to a number of legacy beer brands and has been previously named the Large Brewing Company of the Year by the Great American Beer Festival.

Challenge

With trends that change by the day, week, month, and season—and with several beer brands decidedly regional in appeal—sales forecasting for its portfolio of beers can be complex.  Among the key performance indicators tracked in the beer market are shipments, revenue, costs, and depletion volume, which refers to the rate at which products move from distributors to retailers. The sales, inventory, and operations planning (SIOP) process is a critical one, enabling brewers to focus on manufacturing and transporting beer at the most efficient levels.

Solution

The brewery turned to Concentrix Catalyst to build a SIOP process that could enable the brewer to plan and forecast more effectively. Concentrix Catalyst built a solution that leveraged insight and data from executives, field sales team, top retail customers, and brand marketing to inform updated forecasts to better plan sales, production, and inventory – and feed into the company’s annual financial plan as well. The Concentrix Catalyst approach incorporated performance management, predictive analytics, data integration, and business intelligence.

The end result was a single, unified solution that enabled the brewery to unlock the ability to create more accurate, reliable forecasts and plan for the future – all while ensuring that its growing portfolio of beers was available when and where consumers wanted it.

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