Author: Patrick Smith

The New Automotive Buying Experience Powered by Salesforce

Buying a car in 2022 is no longer as simple as taking it for a spin at the dealership and deciding spontaneously if it’s the right fit. Customers are... Read more

Discovering the New Automotive Buyer

For the first time in nearly a century, we are witnessing an acceleration of major innovations within the automotive industry. The adoption of battery electric vehicles (BEVs) and hybrid... Read more