Author: Martin Mehalchin

Five “loyalty truths” underpinning our status as a loyalty leader

We’re excited to announce today that Lenati, now Concentrix Catalyst, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report.... Read more

A new methodology for predicting the ROI of a loyalty program

Introducing the Concentrix Catalyst Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty... Read more

Watch these three trends to drive greater flexibility and personalization in retail

You don’t have to look far to see disruption taking its toll on physical retailers: With new subscription commerce companies like Stitch Fix, Dollar Shave Club and Loot Crate... Read more

Vision 2020 retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores... Read more

Making personalization work for you

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it... Read more

The guide to driving impact with personalization

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... Read more

Customer journey mapping vs. customer lifecycle

Customer journey mapping is a tool that has taken the business world by storm—helping companies build an understanding of their customer’s experience and develop better connections between people and brands.... Read more

Integrating customer experience and customer loyalty

Building a customer-centric organization Businesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated. Customers have... Read more

The ultimate guide to customer engagement

The omnichannel strategy that leading companies use to drive reach, retention, and revenue. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when... Read more

Let’s get phygital: Customer experience (CX) in an omnichannel universe

Ten ways to connect with customers in an omnichannel universe Customers aren’t connecting with businesses the way they did even a year or two ago. It’s difficult to overstate... Read more