Author: Loren Bors

From Fear to Fixed: How to Overcome a Bad SaaS Investment

We’ve all bought something and realized it wasn’t what we needed. We often return products, exchanging them for the right size or a different color. Even a car purchase... Read more

Follow the Seller: Contextual Enablement

Sellers today have access to an abundance of information, and sales enablement teams are tasked with helping sift and surface the right details at the right moment. Enablement technology... Read more

Guest journey mapping: A crucial tool to adapt your guest experience

Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... Read more

The end of the unsubscribe

How leading subscription services use digital engagement to keep their customers happy and renewing Brands jumping into the world of subscription services often make the mistake of funneling a... Read more

Building breakthrough customer acquisition strategies

Build breakthrough customer acquisition strategies. For some companies, customer acquisition requires that they simply fill the top of the funnel through traditional advertising and promotion. But for most, winning... Read more

How a DMP can transform your customer-centric marketing

Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... Read more

Why ad blockers are good for advertisers

Video ads, mobile ads, retargeting… the complexity and variety of online advertising boggle the mind. Until the mind downloads a simple, often free ad blocker and shuts off the... Read more

Five things the new Google Audience 360 DMP Must Do to Be Successful

Google announces new Analytics 360 platform Google just rolled out a key addition to its marketing suite, Analytics 360, to compete with industry incumbents Oracle and Adobe Audience Manager.... Read more