Author: Loren Bors

From Fear to Fixed: How to Overcome a Bad SaaS Investment

We’ve all bought something and realized it wasn’t what we needed. We often return products, exchanging them for the right size or a different color. Even a car purchase... Read more

Follow the Seller: Contextual Enablement

Sellers today have access to an abundance of information, and sales enablement teams are tasked with helping sift and surface the right details at the right moment. Enablement technology... Read more

Guest journey mapping: A crucial tool to adapt your guest experience

Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... Read more

How a DMP can transform your customer-centric marketing

Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... Read more